Safe Runner
Open the game- Brand
- Avito
- Objective
- Education
- Industry
- Retail
- Mechanic
- Action & shooter
- Agency
- Trend Surfers
Objective
Avito, Russia's leading online marketplace, aimed to educate users about platform safety features and help them avoid risky interactions—dishonest sellers, scams, account theft, and spam. The campaign gamified safety education, turning defensive behavior into engaging gameplay within the Telegram ecosystem.
Solution
A Telegram web app game where players control a hero character battling problem-monsters that represent real threats to Avito transactions: dishonest sellers, dangerous deals, spam calls, and account theft. The game featured escalating 42-day campaign with a leaderboard system; players who defeated all monsters earned permanent 'pioneer' status atop global rankings. Developed collaboratively with Re:Evolution agency.
Results
83,938 players engaged with 418,480 total games played. Campaign generated 15,000 new Telegram subscribers for Avito, representing 176% growth.
