AR You Ready?!
Open the game- Brand
- Pringles
- Year
- 2022
- Objective
- Engagement
- Industry
- Food & drink
Objective
Pringles sought to strengthen its position within the gaming and esports community, where it already held the top snacking brand position among gamers. The campaign coincided with the 2022 FIFA World Cup and aimed to make the brand more experiential and relevant to gaming culture by transforming product packaging into an interactive digital experience.
Solution
AR You Ready was a WebAR experience accessible without an app. Users scanned one of six Pringles flavor varieties on packaging to unlock a target-shooting football game where they competed to unlock exclusive 3D collectible characters from the 'Olé Family' collection. The game was technically implemented using 8th Wall for robust AR tracking, React-three-fiber for high-performance 3D rendering, and Maya-based hand-animated character movements. Weekly contests offered limited physical 3D-printed collectibles as prizes to winners.
Results
The campaign achieved 32% more sales during the campaign period, with game starts and user engagement metrics significantly exceeding targets. The community responded positively to the combination of character design and gameplay mechanics.
