Авито: "Стражи Авито" - веб‑раннер про онлайн‑безопасность

Objective

Avito aimed to increase digital safety awareness across families by embedding cybersecurity and e-commerce best practices into gamified learning experiences. The campaign sought to educate different age groups about online security risks and protective measures while expanding Avito's audience through an engaging game format.

Solution

Avito developed a fantasy-themed runner-style game with three parallel story paths tailored for ages 6–11, 12–18, and 18+. Players overcome obstacles, collect protective artifacts, and advance through levels while reinforcing learning via quiz checkpoints at each stage—correct answers unlock progression. The game taught digital safety rules including secure communication, prepayment precautions, and personal data protection. Players accumulated points through speed, accuracy, and quiz performance; completing all stages qualified them for a prize draw. The game was hosted at safetygame.avito.com with media support across youth-focused channels.

Results

The campaign achieved 740,000+ landing page visits and over 710,000 games played, with approximately 6,000 daily active players.