Avis: The Professionals

Objective

Avis, a global car rental company, launched The Professionals as a branded gaming experience to reinforce its premium positioning around speed, driving excellence, and modern automotive performance. The tablet-optimized racing game aimed to build brand awareness and engage audiences through interactive entertainment that aligned with the brand's driving expertise.

Solution

The Professionals was a browser-based HTML5 racing game optimized for tablet devices. Built using HTML5 canvas technology, the game featured a dynamic terrain-rendering engine that calculated and simulated realistic terrain segments, creating the illusion of continuous movement and immersive racing gameplay. Players engaged with a racing experience that reinforced Avis's associations with performance driving.

Results

Not published.