Авиасейлс х Red solutions: "Поднашерсти хозяину" - игра с маршрутной механикой и препятствиями

Objective

Aviasales and Red Solutions created a web-based game to engage travelers in pre-trip planning scenarios through relatable pet-owner narratives. The campaign connected travel logistics with domestic humor, targeting audiences preparing for journeys by featuring familiar scenarios of packing and pet management before departure.

Solution

The game "Fur Up for the Owner" featured path-drawing mechanics where players selected either a cat or dog character and navigated routes to a suitcase while avoiding household obstacles across six progressively difficult apartment rooms. Players received three attempts per level with in-game hints available. The experience included a humorous "mischief score" system that categorized player performance with playful villainy-themed labels. Completing levels granted raffle entries for prizes. The web-based game was optimized for both mobile and desktop platforms.

Results

Not published.