Авиасейлс х KoreanSimple: "Конструктор дорамы" - промо‑лендинг с созданием сценариев

Objective

Aviasales and KoreanSimple aimed to drive interest in travel to South Korea and promote their summer language camp program among young audiences. The campaign launched a playable interactive experience to increase engagement through personalized storytelling and the appeal of winning a trip to Korea as the grand prize.

Solution

An interactive K-drama scenario builder where users create personalized drama synopses by selecting story parameters: protagonist, romantic encounter circumstances, and drama intensity level (three tiers). The experience generates a film-style synopsis with a rating, enabling users to share results on social media and seamlessly transition to Aviasales travel offers and KoreanSimple program details. The game included a raffle mechanic offering a trip to Korea as incentive. The platform featured built-in funnel analytics to track user progression through the experience.

Results

Not published.