Авто.ру: "Большой экзамен ПДД" - интерактивный веб‑тест

Objective

Auto.ru, Russia's leading car marketplace, launched an educational campaign to build brand awareness and improve road safety by engaging drivers and road users. The initiative tested knowledge of current traffic regulations, including recent rule updates related to e-mobility and shared transport, with a focus on driver education and community engagement.

Solution

A web-based interactive quiz featuring 350 questions of varying difficulty from a dynamic question bank. Players took 15-question tests with two attempts allowed, receiving 2 hints per session. Scoring 40 or more points qualified participants for a random draw among 11,195 prizes, including fuel subscriptions (Yandex Fuel), roadside assistance services (RAMK), automotive care services (tire storage, alignment), tech gadgets (Yandex Station speakers), mobility credits (e-scooter rental codes), driving school discounts, and hotel booking vouchers. The quiz adapted questions based on transport type (car, pedestrian, scooter) and incorporated March 2023 regulatory changes regarding e-mobility devices classification.

Results

In 2022, the Auto.ru Big Traffic Rules Exam campaign reached over 1.2 million participants, with an average score of 25 points out of 60. Only 122 participants answered all questions correctly. Winners were drawn randomly from June 1–30, 2023 among qualified participants who scored at least 40 points.