Sherlock Holmes: The Great Game

Objective

Audible sought to expand its reach through innovative voice-first experiences on Amazon Alexa, creating an interactive entertainment format that would engage existing audio drama audiences while leveraging the growing installed base of smart speakers. The partnership with Hi Mum! Said Dad aimed to demonstrate Audible's capability to deliver sophisticated, choice-driven storytelling through voice interfaces.

Solution

Sherlock Holmes: The Great Game is a free interactive Alexa skill presented as a choose-your-own-adventure mystery set in Victorian London. Players navigate through a branching narrative with 61 different possible endings, guided by a full cast of professional voice actors performing a murder mystery. The experience is voice-activated ('Alexa, start the Great Game'), allowing users to make choices through natural voice interaction. The narrative integrates with an eight-hour audio drama available on the Audible platform, extending the story for players who complete the interactive portion.

Results

Not published.