Audi: Race Against Time - The Ultimate Pit Crew Game

Brand: Audi
Objective: Engagement
Industry: Automotive
Mechanic: Racing
Platform: Web
Agency: Doorn & Roos

Objective

Audi aimed to engage automotive enthusiasts through interactive digital entertainment, creating a branded playable experience aligned with pit crew and motorsport culture.

Solution

Race Against Time was an interactive pit crew game released in October 2011 by the Dutch agency Doorn & Roos. The game was developed by Tribewise, with production support from Rhinofly and VizVis. The creative team included David Bergmans, Jeroen Flink, and Wilbert Leering.