Audi: Enter Sandbox
Open the game- Brand
- Audi
- Year
- 2017
- Objective
- Product launch
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Installation
- Agency
- POL
- With
- Monks
Objective
Audi launched Enter Sandbox to introduce the new Q5 model in Norway through an innovative interactive experience. The campaign aimed to create memorable brand engagement by transforming a traditional showroom visit into an immersive physical-digital experience that showcased the vehicle's capabilities in a playful, memorable way.
Solution
Enter Sandbox was an in-store VR installation where visitors physically created custom racing tracks in a sandbox using their hands. A depth-sensing camera with over 200,000 measurement points scanned the track in real-time and converted it into a 3D virtual world. Participants then entered the new Audi Q5 or a VR driving simulator to test-drive their custom-made track, complete with immersive effects including moving seats, haptic feedback, and spatial audio. The experience was developed by Swedish agency POL and MediaMonks and toured Audi dealerships.
Results
Not published.
