ASICS: DISC

Objective

ASICS aimed to establish a competitive presence in virtual and mixed reality sports entertainment, creating an original VR experience that would engage a new generation of athletes and position the brand within gaming culture. The campaign sought to demonstrate ASICS's commitment to performance and community in the emerging metaverse space through an accessible, high-energy competitive sport.

Solution

DISC is a free-to-play VR social sport exclusive to Meta Quest headsets, developed in collaboration with Meta Reality Labs and m ss ng p eces. Players compete in arena-style matches where they throw physics-defying discs at opponents' goals while defending against incoming attacks, using full-body leg and hand tracking for precision gameplay. The experience features multiple modes—solo training against AI, 1v1 multiplayer battles, and team competitions—with low entry barriers for casual players and high skill ceilings for competition. Players customize avatars with ASICS-inspired branded skins, and the game includes immersive MR effects such as being "derezzed" (returned to the living room) when hit. The game launched in March 2025.

Results

Not published.