Ally Bank "Adventures with Zeee Bucks"

Objective

Ally Bank created a branded AR experience to introduce young children to fundamental financial concepts—earning, spending, and saving—through interactive storytelling. The initiative positioned financial education as accessible and engaging for families, using a physical piggy bank paired with digital content to make abstract money management concepts tangible.

Solution

Adventures with Zeee Bucks is an augmented reality app users activate by scanning an AR marker placed on a physical piggy bank. Players explore Planet Zeee, following protagonist Emma and her friends (the Zeee Kids) through animated lessons about financial literacy. Gameplay involves tapping on Emma to watch educational animations and interacting with environment elements to unlock content. Each lesson concludes with a digital coin animating into or out of the physical piggy bank, bridging the virtual and physical experience. The app was built using AR technology with optimized 3D assets and runs on iOS (published to App Store). Each side of the piggy bank maps to a different financial topic.

Results

Not published.