Альфа-Банк: "Лжец" - веб‑игра ток-шоу с видеороликами

Objective

Alfa Bank sought to increase engagement with new users and drive completion of onboarding video content. The bank needed users to both watch and retain information from educational videos while building habit through a two-month retention campaign within the mobile app.

Solution

Liar's Game presented a talk-show format where four characters shared personal stories and product-related facts derived from Alfa Bank onboarding videos. Players identified the liar by recalling details from the educational content. The game featured 248 unique character designs (generated procedurally in Figma with layered compositing—face, hairstyle, clothing—similar to NFT collection logic) across 58 levels with 248 distinct stories. Players earned 500 rubles for correctly identifying the liar; if they failed, the liar received the prize. The game ran within Alfa Bank's native mobile application over a 58-day campaign. REBOOT STUDIO handled concept and design, while ZBRSK managed technical implementation.

Results

Over 2 million users participated. Average session duration was 5–8 minutes. 70% of viewers watched onboarding videos to completion. The campaign ran for 58 days.