Galaxy
- Brand
- Aircall
- Year
- 2021
- Objective
- Lead Gen & Recruiting
- Industry
- Tech & Telecom
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Flaq Digital
Objective
Aircall was hiring aggressively — 260 new roles worldwide in 2021, half of them in Tech and Product — and needed to stand out in a crowded recruitment market. Rather than another careers page, the cloud telephony startup built a game to sharpen its employer brand and pull strong candidates toward its open roles.
Solution
The game opens with an invitation to join the mission. The player picks one of six career tracks — Administration, Marketing, Partnerships, Tech & Product, Sales, or Customer Relations — then takes a seat in the cockpit of an Aircall rocket, where future teammates greet them before launch. From there, the player steers the rocket through space, keeping it on course toward the planet that represents their chosen role. Reaching it ends the session with a congratulations screen that sends the player straight to Aircall's live job listings.
- 1
A separate branded site opens on a title screen inviting the player to join the mission.
- 2
The player picks one of six career tracks — Administration, Marketing, Partnership, Tech & Product, Sales, or Customer Relations — from a constellation-style map of planets, each representing a department.
- 3
The player boards the Aircall rocket and meets future colleagues seated in the cockpit.
- 4
The core gameplay is a flight sequence: the player pilots the rocket on a mobile touch interface, steering to hold course toward the planet of the chosen career.
- 5
Arriving at the destination triggers a closing screen welcoming the player and inviting them to view Aircall's career openings.
- 6
A final button sends the player to Aircall's careers page to browse the company and its open positions.
