Afterglow Ski Game
- Brand
- Afterglow
- Year
- 2015
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Dareville
Objective
Philips built Afterglow, an award-winning night freeride film, as the centerpiece of its Ambilight campaign "Beyond the Ordinary." To keep skiers, action-sports fans and tech-minded viewers engaged after the film's premiere, Philips turned its story into something people could step into rather than just watch. The core mechanic — you can't see without collecting light — puts the Ambilight promise directly in the player's hands.
Solution
You land on afterglowskigame.com and find yourself atop a dark mountain at night, wearing the same glowing LED suit as the skiers in the film. Skiing downhill in first-person, you steer around trees and rocks on a pitch-black slope while picking up Philips Ambilight TVs scattered along the way — skip too many and you're riding blind. Each stretch of the run raises the stakes, opening from a tight slalom through the forest into off-piste freeride and a trick park. It's a free browser game with no install, playable straight through on desktop.
- 1
The player opens the game directly in the browser, launching a 3D scene with no install or plugin, and takes on the role of one of the Afterglow film's skiers in a glowing LED suit.
- 2
The core loop is a first-person descent down a nearly pitch-black mountain at night, lit only by the skier's suit; the player veers toward Philips Ambilight televisions scattered across the slope and collects them, with each one adding light and visibility to the run.
- 3
The descent runs through three distinct terrain sections: a forest stretch of slaloming between trees, a faster off-piste stretch where the player dodges rocks and trees that knock them back on impact, and a park stretch of freestyle jumps off terrain features.
- 4
Along the way the player also picks up glowing boosts and flares that award points and grant bursts of speed toward the finish.
- 5
A run ends when the player reaches the end of the route — framed as reaching the northern lights before dawn — with the number of televisions collected standing as the run's score.
