Яндекс Путешествия х Аэрофлот: "Определи свою тревел‑натуру" - веб‑спецпроект о путешествиях с подбором направления

Objective

Yandex Travel and Aeroflot aimed to simplify travel planning and destination discovery for Russian travelers by creating an engaging, interactive tool that showcases Aeroflot's extensive route network. The campaign was designed to convert exploratory users into active bookers by combining personality-based recommendations with seamless booking integration for both flights and accommodations.

Solution

An interactive web experience guides users through a series of paired-choice questions to determine their travel archetype. Based on the user's selections, the system identifies their travel personality and recommends a matching destination from Aeroflot's route network. The final result page displays destination highlights and offers direct booking buttons for flights via Aeroflot and accommodations, integrated within a single flow. The experience spans five key stages: introductory rules, paired-location choices, travel personality determination, detailed results with facts and articles, and clear conversion paths.

Results

Not published.