Adobe: Tech Stack Racer

Objective

Adobe created an engaging gamified experience for Adobe Summit 2019 to educate IT professionals about the company's technology stack while demonstrating how IT and marketing teams can work together seamlessly using Adobe solutions.

Solution

The game was built as a fast-paced marble-run experience where IT and marketing teams collaborated to solve puzzles representing different Adobe tech stack components. The game featured seven real-life scenarios, nine distinct puzzle types, and three difficulty levels that showcased various technologies in practical applications. Players competed on a leaderboard to encourage word-of-mouth engagement, with high scores driving competition among colleagues. Due to strong engagement at Summit 2019, the experience was expanded to other affiliate conferences across the country.

Results

Strong engagement at Adobe Summit 2019 led to successful expansion. The competitive leaderboard drove powerful word-of-mouth marketing, with players motivated to beat their coworkers' high scores. The experience subsequently traveled to additional affiliate conferences across the country, demonstrating scalability across conference environments.