adidas x Spotify - Your Nite Score
Open the game- Brand
- Adidas
- Year
- 2019
- Objective
- Engagement
- Industry
- Fashion
- Mechanic
- Quiz
- Platform
- Web
- Agency
- Bruno Imbrizi
- With
- dayy
Objective
Adidas launched the Nite Jogger campaign to promote its new Nite Jogger shoe by creating a personalized digital experience celebrating the nocturnal listening habits and lifestyles of global Spotify users. The brand sought to connect with night-time audiences through a unique data-driven experience that positioned the shoe as a companion for nighttime runners and late-night activities.
Solution
A custom web-based interactive experience where users connect their Spotify account to receive a personalized 'Nite Score'—a data visualization analyzing their nighttime listening patterns including energy, tempo, and mood. The experience generates a custom 'Nite Score Playlist' featuring users' top tracks and artists, alongside Adidas Nite Jogger branding. Geo-localized insights showcase city-specific trends (rap in LA, pop in London, dance music in Paris). Built as a web experience on adidas-nitejogger.withspotify.com, developed by Bruno Imbrizi and dayy agency. Users can share their personalized results on social media.
Results
The campaign attracted 9M+ unique visitors and resulted in over 150K nocturnal playlists created for nighttime runners. It received an Honorable Mention award from Awwwards.
