Adidas: Are You in Game
Open the game- Brand
- Adidas
- Objective
- Brand image
- Mechanic
- Exploration
- Agency
- makelove
Objective
Adidas launched a digital recruitment game to engage candidates and attract talent through an interactive gaming experience. The initiative sought to make the hiring process more engaging by combining brand exploration with gamification, targeting potential employees through a playable interface rather than traditional application channels.
Solution
An interactive web-based game where players navigate by clicking on different screen areas to explore the Adidas brand. Players could move left or right through content, discovering information about the company and its culture. The game was deployed at talents-adidas.ru and served as a recruitment engagement tool that blended brand storytelling with candidate interaction.
Results
16,131 landing page views; 18,500 game starts; exceeded KPI by 275% in click-through engagement.
