REBIRTH FROM THE ASHES

Objective

Activision and agency Giant Spoon created an interactive mystery experience to build anticipation for Call of Duty: Warzone Season 3. The campaign aimed to engage the passionate Warzone community and generate social buzz leading to the announcement of the new Verdansk map through a collaborative puzzle-solving event.

Solution

Players discovered encrypted messages and red phones within the game world and on Activision's social channels, which they had to decrypt to unlock passwords for a dedicated website. The experience featured a fictional hacker collective called "Zasha" and showcased an interactive ASCII terminal interface. The website contained password-protected areas with individual 3D ASCII games, user-generated content tools that rendered videos as ASCII art, a real-time 3D globe displaying player locations, and a final countdown with an ASCII chat where the community gathered before the Season 3 reveal. Players collaboratively worked together to solve ciphers and unlock teaser content including new map images and weapon reveals.

Results

Not published.