Т-Банк: "Бегущий по сказке" - мини‑игра‑раннер в приложении банка

Objective

T-Bank, a Russian fintech bank, developed a gamified mini-game to increase user engagement with its travel services ecosystem. The campaign aimed to drive repeat visits to the app's travel section (flights, hotels, travel insurance) and deepen adoption of the bank's travel-related financial products through a playful, reward-driven experience.

Solution

"Running on a Fairy Tale" is a pixel-art runner game integrated directly into the T-Bank mobile app (iOS/Android). Players guide a character riding a suitcase through 33 levels across four fairy-tale themed worlds, avoiding obstacles like mushrooms, pits, and spikes. The game features a 12-energy system that regenerates hourly, a 1–3 star rating per level, power-ups, and in-game coins. Rewards are tied to real travel benefits: cashback up to 5% on hotels and 3% on flights, discounts up to 20% on travel insurance, and certificates for hotel stays in Sochi. A grand prize pool of 2.5 million rubles was distributed among 136 winners across three drawing dates (July 29, August 29, and September 30, 2025).

Results

136 participants qualified for the grand prize drawings. Detailed participation and usage statistics were not publicly released.