2ГИС: "Кварталы" - гиперлокальный квиз на карте

Objective

2GIS, a hyperlocal mapping platform, sought to deepen recurring engagement and increase map-usage frequency. The campaign targeted users in 80 cities, aiming to transform passive map browsing into active knowledge-testing and competitive participation. By gamifying neighborhood expertise, 2GIS motivated users to repeatedly interact with the platform and return across multiple locations.

Solution

Кварталы was a location-based quiz mini-app embedded within 2GIS. Users selected an address (home, workplace, or neighborhood), and the algorithm generated 10 questions about nearby landmarks, services, routes, business hours, and entrances. The game featured timed responses awarding points for speed and accuracy, with results feeding into a neighborhood expert leaderboard for authenticated users. A weekly bonus mode granted 10× points. Prizes included smartwatches, gaming consoles, and electric scooters. The game ran from August 15 to September 12, 2023 (kvartaly.2gis.ru) and involved development by School 21's engineering team.

Results

Not published.