МегаФон: "Кибер-коржик 2077"- вовлекающий block-blast в приложении

Objective

MegaFon sought to increase daily app engagement and foster sustained return visits by embedding an interactive puzzle game within its telecom application. The game was designed to deepen user investment in the brand's ecosystem and create a cyberpunk-themed gaming universe tied to the company's mascot Corgi.

Solution

Digital Lab developed an in-app block-blast puzzle game with neon cyberpunk aesthetics and isometric 3D visuals. The core mechanic involves players completing block-puzzle levels that unlock progressive city-building across three districts. The game features three distinct currency types, weekly and monthly competitive leaderboards, a fortune wheel for bonus rewards, seasonal battle passes, and a pest-catching minigame. Players earn cosmetic rewards and in-game currency through level progression and competitive rankings.

Results

Not published.