ВкусВилл: "Привет из рунета 2000‑х" - ностальгийный лендинг

Objective

VkusVill aimed to reconnect audiences with nostalgic early-2000s Russian internet culture to drive engagement and purchases of product lines associated with that era, particularly childhood snacks and food items that evoke memories of the Y2K period.

Solution

An interactive retro-themed landing page featuring an intentionally chaotic early-internet aesthetic with acid-bright color palette, pixelated graphics, and animated GIFs. Core mechanics included personality quizzes ('Which smiley are you?'), downloadable retro ringtone collections, and interactive product cards highlighting 'childhood flavors' (dragées, home-style bread, ice cream, alphabet pasta, crackers) with direct purchase links. The site incorporated nostalgic animations marking different internet eras and integrated VK Music playlists alongside product navigation. Fully optimized for mobile, developed by Cedro.Agency and KTS.Tech.

Results

The project achieved top-3 status at the RUWARD Award 2026.