СТС: "Отель у овечек" - веб‑лендинг с мини‑играми

Objective

STS, a Russian television network, sought to deepen engagement with young audiences for its animated series 'Hotel at the Sheep's' by creating an interactive digital experience. The brand aimed to familiarize children with the show's characters, locations, and lore through gamified storytelling rather than passive viewing.

Solution

funtech developed a linear web landing styled to match the animated series' visual aesthetic, guiding players through eight hotel locations (reception, hallway, guest room, restaurant, kitchen, shop, accounting office, and backyard garden). Each location contained context-sensitive mini-tasks requiring observation, logic, and character recognition related to the show's universe. Players progressed sequentially through completed challenges, culminating in a comprehensive quiz. Upon full completion, users received rewards including custom Telegram sticker packs, seasonal phone wallpapers, and entry into a larger prize giveaway.

Results

Not published.