Well Played
The Well Played Awards
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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13 games

Loyalty Product Launch Social AR & VR
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KFProduct LaunchSocialWWemakeKFCEat Play Win RepeatAMProduct LaunchAR & VRVVISION ADVERTISINGAmericanaStreet Runner & AR Dance AppUDProduct LaunchAR & VRToolUrban DecayBeamin' UpMMProduct LaunchAR & VRBBlipparM&M'sARcadeREProduct LaunchAR & VRWe Are SocialRenaultPitstop ChallengeWBProduct LaunchAR & VRThe Zoo At GoogleWarner Bros.Dunkirk WebVRLTProduct LaunchAR & VRFFrance Tv Nouvelles ÉcrituresLes TémoinsLibérez ÉmilieHTProduct LaunchAR & VRFeels LikeHTCGet Vive ReadyCAProduct LaunchSocialMMiracle FactoryCanonInstazoomNIProduct LaunchAR & VRDDigitasLBi ParisNissanChase The ThrillKIProduct LaunchSocialDavid&GoliathKiaTechathlete GamesSCProduct LaunchSocialCComwerksSchickStop The IrritoSAProduct LaunchSocialTThe Barbarian GroupSamsungTweetcracker

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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