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Objective

  • Engagement
  • Awareness
  • Product launch
  • Sales
  • Loyalty
  • Lead gen
  • Brand image
  • Recruitment
  • Other
  • Education
  • Fundraising

Industry

  • Food & drink
  • Entertainment & media
  • Tech & telecom
  • Retail
  • Fashion & beauty
  • Automotive
  • Finance
  • Sports
  • Other
  • Non-profit & public
  • Travel & hospitality
  • Health & pharma

Mechanic

  • Arcade
  • Puzzle
  • Quiz & trivia
  • Adventure & quest
  • Simulation & strategy
  • Action & shooter
  • Mini-games
  • Racing
  • Runner & platformer
  • Other
  • Sports
  • Music & rhythm

Platform

  • Web
  • App
  • In-game
  • Installation
  • AR
  • Social
  • VR
  • Chatbot
  • Other
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SPPlayable nowLoyaltyAppSpriteSprite SquadSAPlayable nowEngagementAppFFarFor.studioSamokatDiscount Disco - disco mini game for Samokat's birthdayCCPlayable nowLoyaltyAppCoca-ColaCoca-Cola App: Play & Win PrizesVRLoyaltyAppREF-DigitalVValentine RestaurantsMarche ta poutineFTEngagementAppOOgilvy BeijingFFill the Sky iPhone appFill the Sky iPhone appUMLoyaltyAppDDrimifyUUmniahHow telecoms provider Umniah generate 1.3M plays per month with their gamified appPAPlayable nowEngagementAppCCreative EnergyPPal'sPal's Sudden Service Game

The Well Played Awards

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