Coca-Cola App: Play & Win Prizes
Open the game- Brand
- Coca-Cola
- Year
- 2023
- Objective
- Loyalty
- Industry
- Food & drink
Objective
Coca-Cola sought to increase engagement with its official mobile app and incentivize repeat purchases by creating an integrated pack-to-app experience. The brand combined its heritage instant-win promotion format with mobile gaming mechanics to drive app loyalty and brand touchpoints through a direct link between physical product purchases and digital rewards.
Solution
The Play & Win Prizes app allows UK users to enter PIN codes printed under bottle caps, ring pulls, and on multipacks to earn in-app currencies (Coins and Gems). Users accumulate these currencies to participate in three prize mechanisms: guaranteed instant rewards ("Collect & get"), daily raffles for draws-based prizes, and instant-win games with immediate results. The app also features a dedicated Game Center with interactive games and community features for social engagement. Physical prizes ship within 28 days; digital rewards unlock instantly in-app.
Results
Not published.
