The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Product launch
  • Sales
  • Loyalty
  • Lead gen
  • Brand image
  • Recruitment
  • Other
  • Education
  • Fundraising

Industry

  • Food & drink
  • Entertainment & media
  • Tech & telecom
  • Retail
  • Fashion & beauty
  • Automotive
  • Finance
  • Sports
  • Other
  • Non-profit & public
  • Travel & hospitality
  • Health & pharma

Mechanic

  • Arcade
  • Puzzle
  • Quiz & trivia
  • Adventure & quest
  • Simulation & strategy
  • Action & shooter
  • Mini-games
  • Racing
  • Runner & platformer
  • Other
  • Sports
  • Music & rhythm

Platform

  • Web
  • App
  • In-game
  • Installation
  • AR
  • Social
  • VR
  • Chatbot
  • Other
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PHPlayable nowEngagementARToolPizza HutPizza Hut WebAR PAC-MAN® BoxNISalesAROMMNikeAir Max Day AR WorldMMPlayable nowEngagementARCChaos Theory Games (with Traffik)MM&M'sM&M'S Take Home the FunJLEngagementARAadam&eveDDBJohn LewisJohn Lewis : Man on the MoonAMProduct launchARVVISION ADVERTISINGAmericanaAvatar... the flavor is the game!DYPlayable nowAwarenessARIInhalt und FormDynopticDynoptic Optiker Verband Schweiz: Eyecather – The first game you play with your eyesUOEngagementARAAliveNowUUOBUnited Overseas Bank: UOB Cheese It Instagram AR Game

The Well Played Awards

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