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The Well Played Awards
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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SPAwarenessInstallationCColenso BBDOSparkKillabyteGCAwarenessInstallationRRed Paper HeartGoogle ChromeData DefenseAWAwarenessInstallationWWildlifeAWSDefense DecoderRAAwarenessInstallationDDrimifyRATPDevJeu De Grattage IziLo (IziLo Scratch Card Game)VOAwarenessSocialDDeutschVolkswagenRule The RoadTEAwarenessInstallationTTAXITELUSUrinal GameFOAwarenessSocialUNIT9FordRace My Message

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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