The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Sales
  • Product launch
  • Brand image
  • Loyalty

Industry

  • Food & drink
  • Entertainment
  • Tech
  • Retail
  • Automotive
  • Finance
  • Fashion
  • Sports
  • Non-profit
  • Telecom
  • Beauty
  • Travel
  • Energy
  • Media

Mechanic

  • Puzzle
  • Quiz
  • Arcade
  • Racing
  • Simulation
  • Action
  • Adventure
  • AR
  • Platformer
  • Runner
  • Sports
  • Quest
  • Mini-games
  • Exploration
  • Multiplayer
  • Music
  • Shooter
  • Challenge
  • Clicker

Platform

  • Web
  • Mobile web
  • App
  • Mini-app
  • Installation
  • AR
  • Social
  • In-game
  • VR
  • Chatbot
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Loyalty Tech Telecom Fashion
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TRLoyaltyMini-appRREV GAMESTTricolorТриколор: "Удачный драйв" - виртуальное путешествие с игровыми механикамиYOLoyaltyMini-appYYotaYota: "Yotagochi" - игровой VK mini‑app о продуктах и тарифахUMLoyaltyAppDDrimifyUUmniahHow telecoms provider Umniah generate 1.3M plays per month with their gamified appBFPlayable nowLoyaltyWebDDrimifyBBFLUAE fashion retailer BFL earn over 200K interactions and 2X repeat engagement with seasonal gamification campaigns

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