Well Played
The Well Played Awards
LibraryCollectionsAwards
Search games, brands, agencies…/
Add your projectAdd

Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
Proven
LatestEarliestA–Z

10 games

Retail Entertainment Music & Rhythm
Clear all
COOtherIn-GameCCreators CorpCoachellaSahara IslandSPEngagementIn-GameSSpotify In-HouseSpotifySpotify IslandADEngagementIn-GameTTBWA\ShanghaiAdidas青春在召唤 (Youth Is Calling)IKEngagementWebMRM SpainIKEANanäRBEngagementWebEPIC AgencyRed BullChordsurferBNPlayable nowProduct LaunchWebAAtomic Digital DesignBBirdy Nam NamThe Music Video GameKMEngagementWebMMichael ShirleyKmartJingle JoesJSAwarenessWebSSyd LawrenceJJaguar SkillsNinja BattleBDEngagementWebMonoBlu DotMusical ChairsSMEngagementAppRRainSony MusicAlicia Keys Open Mic

The Well Played Awards

Every game a brand ever made to sell — free to browse.

All gamesCollectionsBrandsAgenciesAbout
Submit a gameAdd a creditWhat countsSources
© The Well Played Awards 2026Removal requests