Well Played
The Well Played Awards
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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ABAwarenessAppJJamie ShinAlly BankThe Big SaveNIProduct LaunchAppUNIT9NikeCity FastTGAwarenessAppMonksTop GearCaravan CrushTBSalesAppRRED Interactive AgencyThe BoxtrollsSlide 'N' SneakHCAwarenessAppIImpossible PicturesHistory ChannelThe Great Martian WarSWEngagementAppMekanismStar WarsBrisksaberDIProduct LaunchAppRRokkanDishonoredRat AssassinJTEngagementAppCChad BorlaseJohnny TestRoller Johnny

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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