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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
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  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
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  • In-Game
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  • AR & VR
  • Social
  • Other
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IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestSNSalesInstallationDDrimifySpace NKFind Your Perfect Body SprayBLAwarenessWebPPlayableBlushAdvent Calendar Drop GameSGEngagementWebPPlayableSSøstrene GreneJulekalenderDMEngagementWebBBrewster StudioDDr. MartensUnlacedMASalesWebWWanda DigitalMaybellineColossal KajalCOSalesInstallationDDrimifyCotyPerfume QuizMASalesWebPPlayableMasaiPersonality Test (Find Your Shape)WASalesWebDDrimifyWe Are JoliesWho Wants To Win Some Panties?

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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