The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Sales
  • Product launch
  • Brand image
  • Loyalty

Industry

  • Food & drink
  • Entertainment
  • Tech
  • Retail
  • Automotive
  • Finance
  • Fashion
  • Sports
  • Non-profit
  • Telecom
  • Beauty
  • Travel
  • Energy
  • Media

Mechanic

  • Puzzle
  • Quiz
  • Arcade
  • Racing
  • Simulation
  • Action
  • Adventure
  • AR
  • Platformer
  • Runner
  • Sports
  • Quest
  • Mini-games
  • Exploration
  • Multiplayer
  • Music
  • Shooter
  • Challenge
  • Clicker

Platform

  • Web
  • Mobile web
  • App
  • Mini-app
  • Installation
  • AR
  • Social
  • In-game
  • VR
  • Chatbot
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3 games

Loyalty Energy Fashion
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EKLoyaltyWebDDrimifyEEkwateurGamified anti-churn campaign hits 68% completion rate for green energy provider EkwateurENLoyaltyAppDDrimifyEEnerwaveEnergy provider Enerwave zaps up 180K interactions per year with gamified app, boosting loyalty program engagementBFPlayable nowLoyaltyWebDDrimifyBBFLUAE fashion retailer BFL earn over 200K interactions and 2X repeat engagement with seasonal gamification campaigns

The Well Played Awards

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