Keys to a better workplace

Objective

Volkswagen sought to create an engaging interactive experience for the Amarok truck launch, encouraging users to explore the vehicle's features while participating in a promotional campaign with a chance to win an actual truck.

Solution

Players navigated an interactive tunnel environment where they collected keys while discovering facts about Amarok specifications and features. The experience was built with WebGL and Three.js technology. One randomly selected participant had the opportunity to win a new Volkswagen Amarok truck at a local dealership.

Results

Not published.