Je Prefere Papa

Objective

Volkswagen sought to engage families through an emotional narrative about father-son relationships, positioning the brand as a partner in family bonding. The campaign aimed to strengthen brand affinity with parents by creating interactive entertainment that associated Volkswagen products with family quality time.

Solution

An interactive online experience featuring animated stories about a father-son adventure, combined with playable games that protagonists could complete for in-game rewards and prizes. The platform integrated Volkswagen merchandise and virtual rewards as incentives to encourage continued engagement across multiple game sessions.

Results

Not published.