One Insane Crime - Voice Mini-game In Chatbot

Objective

VK Video promoted its documentary series "One Crazy Crime" (produced by Redis, 2025) by partnering with Jago Agency to create an immersive, voice-controlled interactive experience. The campaign aimed to deepen viewer investment in the show's narrative through gamified engagement and shareable user-generated content.

Solution

Jago Agency developed a Telegram mini-app that gamifies voice control with real-time UGC generation. Players control a character jumping over obstacles, with jump height determined by microphone volume. The system captures facial reactions through the camera, compiles short video clips with branded overlays, and enables sharing via Stories and private messages. Story-based mini-challenges tied to the show's premise provide scoring while reinforcing the series' comedic tone, with a final call-to-action directing users to watch and subscribe on VK Video.