Dream Arena
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- Brand
- Visa VTB
- Year
- 2018
- Objective
- Sales
- Industry
- Finance
- Mechanic
- Challenge
- Platform
- Mobile web
- Agency
- Proximity
- With
- Cuberto
Objective
Visa VTB aimed to increase card usage among Russian sports fans during the 2018 FIFA World Cup by offering a high-engagement digital experience. The campaign leveraged football's most prestigious global event to drive spending through a chance to win match tickets and premium World Cup experiences.
Solution
Dream Arena was an interactive 3D web experience where users could unfold stadium seats to reveal prizes and World Cup tickets. Built as a responsive web application by Proximity and Cuberto, the experience tapped into fan excitement around the 2018 World Cup, combining visual novelty with direct incentivization tied to Visa VTB card usage.
Results
Not published.
