Лента: "Колесо фортуны" - веб‑промо Карты №1 сети Лента

Objective

Lenta supermarket aimed to drive customer engagement and purchase frequency by promoting its loyalty program (Card No. 1) through a gamified web experience. The campaign sought to attract customers' attention to the retail chain and encourage more frequent shopping behavior through interactive mechanics.

Solution

Lenta deployed a web-based 'Wheel of Fortune' platform integrated with its Card No. 1 loyalty program. Customers registered their loyalty cards and received spins in exchange for qualifying purchases, with each purchase granting one additional spin. The game offered guaranteed instant prizes including discounts, promo codes, products at reduced prices, and branded merchandise. Weekly lottery draws provided chances to win product baskets, with the grand prize being 100,000 loyalty points. The platform included fraud protection measures to ensure campaign integrity. The promotion ran from July 10 to August 20, 2025, with registration open through August 15.

Results

Not published.