Т-Инвестиции: "Инвестколесо" - in‑app промо-модуль инвестирования с Т-Банком

Objective

T-Investments sought to drive customer acquisition and account deposits within its brokerage app by introducing a game-based mechanism that offered immediate reward incentives. The campaign aimed to increase app engagement and motivate users to fund their investment portfolios through the appeal of winning prize spins.

Solution

An in-app gamified "Investment Wheel" module accessed via push notifications or in-app chat. Users clicked to spin an animated wheel in a two-story format (spin animation and prize reveal). Prizes were delivered through in-app chat and could be redeemed by depositing into the user's investment account. Two prize tiers existed: a standard reward for all users and an alternative prize (exchange-traded fund shares known as "perpetual portfolio") for users who arrived via targeted referral links. Additional spins were unlocked through deposits, with reminder notifications prompting continued participation. The system included fraud prevention measures limiting spin attempts per user.

Results

Not published.