DiDi: DiDi Max Challenge Newsfeed SmartApp game
- Brand
- DiDi
- Objective
- Product launch
- Industry
- Automotive
- Mechanic
- Challenge
- Platform
- Mini-app
- Agency
- AliveNow
Objective
DiDi introduced a new 7-seater ride-sharing service called DiDi Max in Australia and needed to drive awareness and customer engagement. The brand sought an interactive approach to introduce the new product offering and encourage trial among existing and potential users.
Solution
AliveNow developed an interactive game built on the Newsfeed SmartApp platform. The game mechanics challenged players to repeatedly fill empty car seats within the DiDi Max vehicle to progressively unlock discount vouchers. Players could redeem these vouchers for discounts on their future DiDi rides. The game was integrated directly into Facebook and the DiDi mobile app, leveraging the platforms' native audience for distribution and engagement.
Results
Not published.
