Twix: Get the Girl

Objective

Twix aimed to engage young adult consumers through entertaining, brand-aligned content that showcased the brand's playful and humorous personality. The campaign leveraged digital video to create a shareable, interactive narrative experience that would drive traffic to Twix.com and increase brand affinity through participatory entertainment rather than traditional advertising.

Solution

Get the Girl was an interactive choose-your-own-adventure video experience hosted on Twix.com and distributed across YouTube. The story followed a comedic romantic scenario where players help a male protagonist navigate a social situation with a female love interest at a party. Starring Adam Pally and Abigail Spencer, the game featured an HD video narrative where user choices at key moments led to different story outcomes. The mechanic directly tied Twix to the moment of decision-making in the narrative, positioning the candy bar as a companion during uncertain social moments. Viewers encountered multiple branching paths that rewarded replays and encouraged sharing of different storyline outcomes across social networks.

Results

Not published.