The Velvet Directions Attraction - Landing Page Roulette For Selecting Autumn Tours

Objective

Yandex Travel aimed to boost travel bookings during the autumn 'velvet season'—a period of off-peak shoulder travel when weather remains pleasant and prices moderate. The brand created an interactive landing page to transform destination discovery into play, encouraging users to explore warm-weather tour options through a gamified selection experience rather than traditional search interfaces.

Solution

A web-based landing page featuring an interactive spinning wheel where users could discover autumn destinations or manually browse alternatives. Each destination displayed current weather data and approximate travel budgets. Selected locations expanded into curated cards showing hotel and flight booking options, activity checklists, and direct checkout buttons. The experience supported social media sharing and tracked engagement through conversion analytics.