Flavorize Me

Objective

Talenti Gelato aimed to create a personalized digital experience that leveraged user social media data to connect consumers emotionally with the brand. The campaign sought to transform passive fans into active participants by letting them discover a custom gelato flavor based on their digital personality, while generating significant social engagement and brand awareness within the premium frozen dessert market.

Solution

Flavorize Me was an interactive web platform that connected to users' Instagram, Twitter, and Facebook accounts. The algorithm analyzed commonly used words, hashtags, and linguistic patterns to generate a personality-based flavor profile for each user, calculating percentages of sweet, spicy, and salty components, then suggesting custom ingredient combinations. The top six user-generated flavors were actually manufactured into personalized gelato pints and shipped to the users whose profiles inspired them. The experience was designed to encourage social sharing and repeated interaction.

Results

The campaign generated 120,000 custom flavor creations, surpassing the 46,000 goal. Site visitors engaged for an average of 2 minutes, with 30% creating multiple profiles. Approximately 10,000 social shares were generated, doubling the original goal, while Facebook saw 11% fan growth and impression targets doubled.