Sports.ru X Winline: "Caps" - Nostalgic 3D Game About Chips For Football Fans

Objective

Engage Russian football fans by reviving the nostalgia of vintage collectible bottle-cap games in a digital format. Winline and Sports.ru created this campaign to drive user participation across web and mobile platforms while connecting players to their favorite RPL (Russian Premier League) clubs through competitive mechanics.

Solution

Sirena studio developed a 3D physics-based flicking game accessible both as a web experience and Telegram Mini App. Players throw digital caps using gyroscope controls on mobile or gesture input on desktop. The game includes five collection-based tasks where players gather specific footballer cards, an endless freeplay mode for score accumulation toward selected clubs via pooled leaderboards, and offline amplification through physical bottle-cap giveaways at live RPL matches. Social sharing and replayability features encourage repeated engagement.