Smuggle the Rainbow. Taste the Rainbow

Objective

Skittles South Africa created an interactive online experience to engage consumers with the brand through a playful, interactive narrative. The campaign featured a customs smuggling scenario where users were invited to participate in helping a Skittles smuggler bypass a fictional customs official, blending entertainment with brand interaction.

Solution

An interactive web experience where users encountered a Skittles smuggler attempting to cross a fictional customs checkpoint. The game involved user participation to help navigate the smuggler past the customs official, creating an engaging interactive narrative centered around the 'Taste the Rainbow' brand messaging. The experience was built as a microsite and integrated digital campaign.

Results

Not published.