Pinball Racing

Objective

Red Bull and Scuderia Toro Rosso aimed to engage Formula 1 fans and automotive enthusiasts through an interactive gaming experience that combined the emotional appeal of motorsport with casual gaming accessibility. The campaign positioned the Toro Rosso team to younger, digitally-native audiences by blending technical skill challenges with team knowledge and brand engagement.

Solution

Pinball Racing is an HTML5-based browser game combining classic pinball mechanics with Formula 1 racing elements and Scuderia Toro Rosso trivia. Players control pinball flippers to navigate tracks, hit targets, and accumulate points through both mechanical gameplay skill and correct answers to team knowledge questions. The game runs across desktop and mobile browsers, leveraging responsive design and jQuery-powered interactions to deliver an accessible entry point to the Toro Rosso brand universe.

Results

Not published.