Samokat: "The Whole World Of Mango" - Telegram Mini-app For New Rafaello Flavor Launch

Objective

Raffaello introduced a new mango flavor to the Russian market through Samokat delivery platform, aiming to drive awareness and immediate purchase intent among the platform's user base. The collaboration leveraged Telegram's mini-app ecosystem to create an engaging, gamified experience that incentivizes product trial and repeat purchase through personalized discount codes.

Solution

A Telegram mini-app arcade game where players navigate a Raffaello confectionery box through a mango forest setting. The core mechanic involves collecting 15 fruits while avoiding obstacles. All participants receive a personalized discount code redeemable directly within the Samokat app to purchase the Raffaello mango flavor, integrating gameplay reward with immediate purchase opportunity.