Samokat X Holy Corn: "Flying To Picnic" - Web Doodle Jump With Brand Identity

Objective

Samokat and Holy Corn partnered to boost popcorn snack sales through Russia's leading delivery platform by creating an engaging interactive game experience. The campaign aimed to drive user acquisition and engagement while increasing product visibility through gamified promotion and tiered discount incentives.

Solution

A vertical arcade platformer game playable at holycorn-samokat.ru from June 5 to July 18, 2024. Players progressed through a Doodle Jump-style mechanic, collecting popcorn products while advancing upward. The reward system featured two tiers: players reaching 1–99% completion received 7% discount codes (60,000 available), while 100% completion unlocked 10% discount codes (40,000 available). Promo codes required minimum purchase thresholds and at least one Holy Corn snack in-cart to redeem on Samokat. A secondary lottery drew 20 branded gift boxes and 50 additional 1,000-ruble promo codes among eligible orders.

Results

The campaign distributed approximately 100,000 promotional codes across two tiers: 60,000 codes offering 7% discount for completing the game at 1-99% and 40,000 codes offering 10% discount for 100% completion. A total of 70 prizes were available, comprising 20 gift boxes with Holy Corn and Samokat snacks and 50 promotional codes worth 1,000 rubles in Samokat app discounts.